Meta Platforms Incorporated recently announced that it will enable content creators in Nigeria and Kenya to monetize their content on Instagram and Facebook starting June 2024.
Monetizing Instagram Content
Spearheaded by Nick Clegg, President of Global Affairs at Meta, this initiative aligns with the growing recognition of Africa’s digital potential.
Meta will introduce a feature on its Instagram app in June, allowing Nigerian creators to monetize their content and earn a living using it.
Creators can run ads in-stream and engage with an international audience.
“Nigerian creators have global reach,” Nick Clegg, the company’s President of Global Affairs, told Tech Cabal.
Unique features like Instagram Gifts will allow users to buy digital tokens in support of their favorite content creators.
In Nigeria, this move comes after President Bola Tinubu met with the Meta delegation in Abuja.
Likewise, Kenya’s inclusion in this project, announced by President William Ruto, follows a successful trial program and is poised to begin in June 2024.
This move is set to revolutionize how Kenyan content creators interact with and benefit from their work on these platforms.
South Africa and Egypt are already part of Meta’s Facebook Creator program.
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