New Metaverse Experience Celebrates 30th Anniversary Of Notorious B.I.G.’s Juicy

To commemorate the 30th anniversary of The Notorious B.I.G.’s debut single “Juicy”, Warner Music Group (WMG) has collaborated with The Sandbox, a leading decentralized gaming virtual world.

Together, they are bringing the iconic hip-hop artist to life in today’s virtual world through the Metaverse experience “Breakin’ B.I.G.” as a nod to the beloved side-scrolling games of the 1990s.

Breakin’ B.I.G.

Notorious B.I.G. released his debut album “Ready to Die” 30 years ago, which featured the song Juicy, selling 6 million copies and is widely regarded as one of the greatest rap albums ever made.

The Breakin’ B.I.G. experience will allow fans to fully immerse themselves in Biggie’s world and create new memories in his honor through a virtual reality experience.

It invites players into a 2D arcade-style world set in the music-driven 1990s Brooklyn, where Biggie rules the neighborhood, paying tribute to his origins and the formation of Junior M.A.F.I.A.

“The Notorious B.I.G. is one of the most respected hip-hop artists of all time, so we are honored to be included in his lasting legacy through our partnership,” said Sebastien Borget, COO and Co-Founder of The Sandbox.

“I’m excited for our players to explore a rich Brooklyn environment with an arcade-inspired feel, unlike anything we’ve done before.”

Enhancing The Legacy Of Biggie

In this world, the users can become up-and-coming rappers who interact with Biggie and complete quests to earn his respect.

Some of the quests include revitalizing Brooklyn neighborhoods, confronting those who challenge Biggie’s influence, and assisting him in achieving even greater success.

“Our goal has always been to find a unique way to enhance the legacy of Christoper Wallace (Biggie),” Elliot Osagie, Chief Strategy Officer of The Notorious B.I.G. Estate and Founder and CEO of Willinge and Benin City, told Black Enterprise.

“The evolution of Web products now allows us to not only achieve that, but to also do it in an interactive way that gives users the opportunity to experience the artists in ways that emulate the experiences that would be possible if they were still here,” he said.