LeBron James’ Media Company Lost $28M Last Year–Will Its New Merger Turn Things Around?

SpringHill, the media company co-founded by NBA star LeBron James, reported a $28 million loss for 2023 on $104 million in revenue, according to a Bloomberg report. 

The company, which reported a $17 million loss in 2022 and has yet to turn a profit, continued to face challenges in 2024, along with the rest of the industry. However, it recently announced a new merger, and with it, hopes of profitability.

Challenges in a Changing Market

SpringHill’s struggles mirror those of other production companies founded during the streaming boom. 

As platforms like Netflix and Disney+ reduce budgets and scrutinize expenses, many businesses, from major studios to independent creators, are facing cutbacks. 

This market shift has led to layoffs, delayed projects, and tough decisions across the board.

“The entertainment market shift in 2022/2023 toward profitability brought rising costs, slower buyer decisions, and impacts from industry strikes, prompting us to recalibrate, including writing off underperforming projects to position ourselves for future growth,” SpringHill Chief Executive Officer Maverick Carter said via email.

Its Merger With Fulwell 73

In response to mounting losses, SpringHill has merged with British production company Fulwell 73, known for producing The Kardashians and the Grammy Awards. 

This merger is expected to provide the scale needed to navigate the tough market. The combined entity will have 250 employees and aims to become profitable by the end of 2024.

SpringHill’s investors, which include Warner Bros., Nike, and RedBird Capital, have supported the company with substantial backing, valuing it at $725 million in 2021. 

However, the company’s financial trajectory highlights the risks celebrity-backed ventures face in meeting investor expectations.

Feature Image Credit: AAron Ontiveroz/Denver Post/Getty Images