Issa Rae has announced a new collaboration between ColorCreative, her management company, and the streaming platform Tubi.
Together, they’ve launched “Stubios,” an initiative aimed at supporting up-and-coming creators by providing a direct path into the entertainment industry.
This partnership offers five creative teams the chance to develop their debut projects, which will premiere on Tubi, with full funding provided by the platform.
A Platform for Emerging Talent
ColorCreative, co-founded by Issa Rae and led by CEO Talitha Watkins, is committed to amplifying underrepresented voices, according to their website.
Through the Stubios program, Rae will mentor these teams, while Tubi backs their projects financially.
“To be able to mentor these creatives on their journey… and produce something tangible is what I’m all about,” Rae told Huffington Post.
Tubi’s Chief Marketing Officer, Nicole Parlapiano, stated how the collaboration is reflective of Rae’s own career journey, which began with her self-created web series, The Mis-Adventures of Awkward Black Girl.
She hopes that Stubios will help pave the way for other creators in a landscape where success stories like Rae’s are still rare.
Diverse Projects Already In Motion
Stubios enables their fans to have a say in what gets made and when projects go live, they can show their support by watching the content and once viewership surpasses a threshold, the Stubio runners (creatives who were accepted into the program) will be automatically greenlit for their next project.
Tubi has already greenlit four unique projects from diverse creators, including a docuseries following rapper Lady London and a comedy special featuring rising comedians Cris Sosa and Daniela Mora.
The final project will be selected through a fan-engagement process, giving audiences a say in which creator gets the spotlight next.
Feature Image Credit: Byrdie
The post Issa Rae And Tubi Launch Stubios: A Fan-Fueled Studio For Aspiring Filmmakers appeared first on POCIT. Telling the stories and thoughts of people of color in tech..
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