In an initiative to empower Black creatives, Apple has partnered with the Propel Center to launch an arts and entertainment industry accelerator program.
This program provides 50 students from 19 Historically Black Colleges and Universities (HBCUs) opportunities to enhance their creative skills and explore new career pathways.
Program Overview: Empowering Future Creatives
The accelerator program, which is part of Apple’s Racial Equity and Justice Initiative (REJI), commenced on June 10 at Tennessee State University and will conclude at Clark Atlanta University.
“Creativity is central to everything we do at Apple, and we’re thrilled to help create more pathways into the arts and entertainment industries for HBCU students,” said Alisha Johnson Wilder, director at Apple’s Racial Equity and Justice Initiative.
“Through Proper Center’s programming we’re helping expand opportunities for emerging creators from diverse backgrounds by ensuring these talented students have access to the technology, resources, and expertise they need to become leaders in the creative arts.”
Throughout the program, students will leverage Apple technology to produce music and album art, create compelling digital marketing narratives, engage in career-focused discussions, network with industry experts, and participate in resume-building workshops.
This hands-on approach aims to equip participants with the tools and knowledge needed to succeed in the competitive arts and entertainment industries.
Apple’s Ongoing Social Justice Efforts
The tech giant also significantly increased its initial investment in REJI from $100 million to over $200 million.
These funds support various initiatives in education, economic empowerment, and criminal justice reform, addressing areas that have historically impacted under-resourced communities.
Through initiatives like the Propel Center’s accelerator, Apple continues to address equity and diversity gaps in the arts and entertainment industry and other critical sectors.
Image Credit: Adraint Bereal for The New York Times
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