FUBU Founder’s Film Studio Signs $450M Deal To Produce Diverse Films

For Us By Us Studios has announced a $450 million 30-picture deal with Pantheum Studios, a subsidiary of multinational investment management firm Euldora Financial.

The three-year collaboration aims to bring diverse voices and perspectives to the forefront of the film industry, pushing creative boundaries and inspiring audiences worldwide.

Championing Diversity And Innovation

The partnership brings together several industry leaders, including J. Alexander Martin (co-founder of FUBU and CEO of For Us By Us Studios), Roberto “Rush” Evans (co-CEO of For Us By Us Studios), and John Askew (President of For Us By Us Studios).

The partnership signifies For Us By Us Studios’ significant expansion into the film industry, underscoring their commitment to championing diversity and innovation in entertainment production.

“Partnering with Euldora Financial and Pantheum Studios is a tremendous opportunity for For Us By Us Studios,” said Alexander Martin. 

“We are thrilled to bring our diverse perspectives and unwavering commitment to authenticity to this collaborative venture. Collectively, we will create groundbreaking content that celebrates inclusivity and resonates with audiences worldwide.”

Building On A Legacy Of Empowerment

This recent venture builds on the FUBU founders’ original mission to celebrate authenticity and empower urban culture. 

J. Alexander Martin, Daymond John, Keith Perrin, and Carlton Brown founded FUBU in 1992 as an urban fashion brand. FUBU has since expanded, with its founders launching other ventures including HotelFUBU, FUBU Radio, and Shark Branding.

This new film deal further amplifies their mission to create content that showcases diverse voices and reaches a wide range of audiences.