‘Founding In Color’ The TV Series Spotlighting Black And Latine Founders

A TV series about the rise of Black and Latine startup founders? A definite must-see.  

Founding in Color, a documentary series by Comcast Universal, has returned to our screens for its second season. The docuseries follows the journeys of 11 Black and Latine startup founders as they navigate the many complexities that come with launching a business as a minority founder. 

Throughout the series, each entrepreneur shares exclusive insights into the hurdles they have faced as underrepresented founders.

The three-part series created by Comcast NBCUniversal LIFT Labs and REVOLT’s creative agency #000000ncovers, the unspoken highs and lows. Black entrepreneurs experience on their journey, often in solitude.  

“Being a part of the FIC series gave me the opportunity to embrace my founder’s story from a place of vulnerability and fearless,” said Chris Witherspoon, founder, and CEO of PopViewers, in an interview. 

“Black and brown founder stories matter, not simply because we are often times overlooked and undervalued, but because our stories inspire others to follow their passions.” 

In the series, the entrepreneurs delve into deeper issues, from the challenges they have faced when attempting to raise capital to navigate race and identity in the U.S. today. 

Not only does it aim to inspire up-and-coming entrepreneurs, but it also hopes it will be able to remove the barriers placed against minority founders moving forward. 

“Throughout the process of filming, I realized that although our companies are different, my fellow founders and I battle many of the same obstacles on a daily basis,” added Witherspoon. 

“We defy and overcome the conscious and unconscious bias people have about Black and brown founders while remaining resilient in the fight to bring our visions to life.”