BET has partnered with Cistus Media to launch Shop With BET, a curated online marketplace that celebrates Black-owned and inclusive brands.
Celebrating Black Businesses
Unveiled just in time for the holiday season, Shop With BET offers an exclusive selection of culturally inspired products, showcasing the creativity and entrepreneurship of Black founders and small businesses.
“This partnership is about more than just commerce; it’s about creating a platform that celebrates diversity and empowers our communities,” Candi Carter, CEO of Cistus Media, said in a statement.
“We are committed to curating an experience that reflects the richness of our culture while providing visibility and support for Black entrepreneurs.”
Culture Meets Commerce
To kick off the launch, BET is introducing Shop With BET: Where Culture Meets Commerce, a two-part series airing on the network.
Hosted by actor KJ Smith, TV personality Mara S. Campo, and fashion expert Gabrielle Richards, the series will give viewers a behind-the-scenes look at featured brands.
The first episode will air on Wednesday, November 13, 2024, at 10 PM ET/CT, right after Tyler Perry’s Sistas.
“We’re thrilled to blend content, culture, and commerce in a way that resonates with our Black audience,”” said Kimberly Paige, EVP and Chief Marketing Officer at BET.
Image credit: Shop With BET
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