AMAKA Studio Secures $2M To Empower Black And African Creators

AMAKA Studio has successfully raised $2 million in seed funding, led by Equitane Ventures, with contributions from Morgan Stanley Inclusive Ventures Lab, Silverbacks Holdings, and several angel investors.

The social publishing platform is on a mission to empower Black and African creators to reach a global audience and earn through subscriptions and gigs.

Fueling Growth and Innovation

The funds will primarily support the expansion of AMAKA Gigs, a platform that connects Black and African creators with brands for commissioned work, streamlining the process and ensuring fair compensation.

AMAKA also plans to integrate digital wallets to enhance payment solutions, making it easier for creators to receive payments.

The funding will further be used to boost user acquisition and retention through targeted marketing campaigns.

Empowering Creators and Driving Equity

For AMAKA Studio, this funding is not only a financial boost but a means to address long-standing inequalities in the creator economy. 

Historically, Black and African creators have been underserved in the digital space. AMAKA aims to change that by providing a platform where creators can share content, get commissioned, and be fairly compensated for their work.

“This investment enables us to build a comprehensive ecosystem for creators to thrive,” Founder and CEO Adaora Oramah said in a press release.

“We aim to compensate Black and African creators while offering brands the opportunity to source and collaborate with diverse talent, driving equality and economic impact.”

Looking forward, AMAKA plans to ramp up its marketing and sales efforts to attract more small businesses and large advertisers, establishing itself as a leader in the creator economy for Black and African talent.

Feature Image Credit: AMAKA Studio