Jay-Z-backed MarcyPen Capital Partners is the leading candidate to purchase Louis Vuitton Moët Hennessy’s (LVMH) 50% stake in Fenty Beauty. The acquisition would make Marcy Pen a co-owner of the beauty brand alongside Rihanna, according to Global Cosmetics News.
MarcyPen eyeing up Fenty Beauty
LVMH has allegedly kept investment bank Evercore to explore options for its ownership stake in Fenty Beauty. The beauty brand generated around S$450 million in net sales in 2024, with a valuation between US$1 billion and US$2 billion.
MarcyPen, who currently manages around S$1.1 billion in assets, has been exploring multiple financing options for a potential acquisition, including discussions with outside investors, according to close sources.
About Marcy Pen
Marcy Venture Partners was founded in 2018 by Jay-Z, Jay Brown (Roc Nation co-founder), and venture capitalist Larry Marcus.
Known for backing brands such as Rihanna’s Savage x Fenty, Partake Foods, and web3 startup Spatial Labs, the firm has a track record of investing in forward-thinking companies.
Pendulum Holdings, established in 2019 by Robbie Robinson (former advisor to the Obama family) and D’Rita Robinson, has also made waves in private equity. Their portfolio includes investments in Greenwood Bank and the haircare brand Adwoa Beauty.
Image: Angela Weiss/AFP via Getty Images
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