Netflix Says “We Are Not Exiting Nigeria,” Denying Rumors

Netflix has denied rumors of its withdrawal from Nigeria, emphasizing its ongoing dedication to the Nigerian entertainment industry and local subscribers. 

Speculation Over Netflix Leaving Nigeria

Speculation about Netflix’s future in Nigeria has grown following comments from filmmaker Kunle Afolayan, who revealed that Netflix had canceled some commissioned films by unnamed filmmakers.

Although Afolayan did not explicitly state that Netflix was leaving the Nigerian market, his remarks sparked widespread concern on social media.

In response, a Netflix spokesperson clarified to TechCabal: “We are not exiting Nigeria. We will continue to invest in Nigerian stories to delight our audience.” 

The company acknowledged the cancellations but reaffirmed its commitment to Nigerian content, highlighting its long-standing partnerships with local filmmakers.

Nigerian Stories Go Global

Since entering Nigeria in 2016, Netflix has invested over $23 million in the local film industry, producing and licensing over 250 titles. 

Global hits like Blood Sisters, Anikulapo, and Shanty Town have highlighted Nigeria’s storytelling talent on the world stage. 

Despite this, Nigeria has received a smaller share of Netflix’s African investments compared to South Africa, which accounts for 71% of the $175 million invested across the continent since 2016.

Challenges in the Nigerian Market

Nigeria remains a challenging market for Netflix due to high production costs, economic constraints, and a competitive streaming landscape. 

Netflix’s standard subscription price of ₦7,000 ($4) per month is viewed as a luxury for many Nigerians.

While Amazon Prime Video recently scaled back its African operations, Netflix appears to be taking a different approach by reinforcing its footprint in Nigeria.