Startup Raises $1.1M For A Gamified Language Learning App For The African Diaspora

Techstars-backed edtech startup Lingawa has raised $1.1 million in pre-seed funding to expand its mission of promoting African languages.

Formerly known as TopSet, the company has pivoted from academic tutoring to African language learning, starting with Yoruba and Igbo. 

This pivot aims to address the growing demand for preserving indigenous languages among Africans and the diaspora.

Tackling Language Extinction With Tech

Africa is home to over 2,000 languages, but approximately 12% are at risk of extinction, with colonialism and globalization cited as key contributors. 

Lingawa’s mission aligns with efforts to counter this trend, using technology to make language learning accessible and engaging. 

The global language learning market, valued at $190 billion, offers opportunities, with Lingawa estimating a $45 billion addressable market for frontier languages.

To achieve its goals, Lingawa plans to roll out a gamified app, expand its language offerings to include Swahili, Arabic, and Zulu by early 2025, and invest in its proprietary five-level curriculum. 

This curriculum equips native speakers to become skilled tutors, filling the gap in qualified language educators.

Empowering Tutors, Serving Learners

Lingawa’s business model features subscription services, introductory lessons, and bulk packages, primarily catering to the 20 million-strong African diaspora. 

Tutors, primarily native speakers residing in Africa, earn significantly above the average wage, supported by a buy-now-pay-later scheme for acquiring teaching devices.

Since the transition, the startup has served over 3,000 learners and grown its network to 100 tutors, according to TechPoint Africa.

With backing from investors including Voltron Capital, Zrosk, MasterCard Foundation, and Kaleo Ventures, Lingawa is set to empower learners worldwide to reconnect with their roots while contributing to the preservation of African cultural heritage.

Feature Image Credit: TechPoint Africa