Mirriad, a leader in virtual product placement technology, has launched The Diverse Media Alliance, bringing together content companies like Bomesi, Canela Media, LatiNation, Ntertain’s Neon16, and The Shade Room.
This alliance aims to create a more equitable media landscape by helping brands better invest in and track their diverse media campaigns.
Addressing the Gap in Diverse Media Investment
Despite the surge of pledges in 2020 to invest more in diverse media, actual spending in this area remains disappointingly low.
The Diverse Media Alliance aims to address this gap by helping brands effectively scale and track their commitments to diverse media campaigns.
According to Maria Teresa Hernandez, Mirriad’s Senior Vice President of Brand Partnerships and Head of Supplier Diversity, the alliance is a direct response to the setbacks faced by Diversity, Equity, and Inclusion (DEI) initiatives.
“At Mirriad, we are deeply intentional in our commitment to driving the inclusive media monetization movement, especially in these critical times when many are stepping back from their DEIB initiatives,” said Hernandez in a press release.
A Three-Pillar Approach to Media Innovation
The Diverse Media Alliance is anchored by three key pillars: ad innovation, research, and social responsibility.
The group’s approach is designed to deliver tangible benefits to both advertisers and media suppliers.
Advertisers are offered access to culturally relevant inventory in diverse-owned media, enhancing their engagement with various audiences.
Additionally, suppliers can unlock new revenue streams by leveraging AI to innovate their media inventory, thereby maintaining relevance in a rapidly changing industry.
“Through The Diverse Media Alliance, we are forging ahead with full steam, dedicated to innovation, research, and accountability. We believe in the power of unity within communities of color and are determined to uplift and amplify diverse voices, ensuring that the stories that matter are heard and celebrated,” Hernandez added.
Feature Image Credit: Mirriad inserted P&G’s Charmin into an episode of The Shade Room’s ‘Drip Codez.’ (Image credit: Mirriad)
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