Black-Owned Creative Theory Agency has launched a new campaign that uses AI to make technology more inclusive.
Creative Theory Agency, founded in 2015, is a full-service creative agency that is mission-driven to bring creative equity and cultural impact to marketing moments.
“What Prompted You”
“What Prompted You” is a campaign-driven conversation designed to investigate AI tools’ impact and inclusivity’s role in fostering innovation.
The campaign is a call to action to showcase how first-person, organic human perspectives can enhance and uplevel creativity.
The agency will put up large-scale out-of-home (OOH) placements in Washington, DC., to show real people telling their stories, with AI images setting a scene from their lives.
“The campaign takes you on a journey through the AI creation process, using prompts inspired by the lived experiences of some of DC’s most influential business owners and creatives,” Creative Theory Agency wrote on LinkedIn.
“The result? An imaginative collaboration of AI-created storytelling that shows how human perspective can uplevel creativity.”
Recreating Inclusive Lived Experiences
According to AdWeek, in one of the prompts, Dionna Dorsey, co-founder and CEO of Creative Ladder, set a scene in which she sits pouring herself cereal and watching cartoons every Saturday.
The resulting OOH placement then showcased a picture of Dorsey alongside her quote, with an AI image recreating her lived experience.
The quote read “a black woman eating breakfast in a 1990s kitchen watching tv, the room is full of fruit loops and milk up to her waist, morning light.”
Each subject got to approve their images, adding the human perspective to the stories that will be placed in the Union Market area of Washington, DC.
“The point that we’re really trying to prove is that these images align with someone and their story,” said Tamon George, co-founder and CEO of Creative Theory Agency.
“We needed to take (the AI image) out of isolation and place it literally next to somebody so that people can see it in its truest form.”
“What Prompted You” hopes to have an impact on how big brands, including tech brands that are developing AI, look to the future with the technology so that it grows inclusively.
Feature Image Credit: AdWeek / Creative Theory
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