Wells Fargo Appoints First-Ever Black Woman President Darlene Goins

Wells Fargo has announced that Darlene Goins is the new president of the Wells Fargo Foundation and head of Philanthropy and Community Impact.

Wells Fargo is a leading financial services company with approximately $1.9 trillion in assets, serving one in three US households and more than 10% of small businesses.

Goins’ Previous Expertise

Previously, Goins was head of Diverse Customer Segments within Wells Fargo’s Consumer, Small, and Business Banking.

Her role was leveraging customer feedback, analytics, and insights to meet the needs of diverse customers.

Goins also led the company’s Banking Inclusion Initative, a 10-year commitment to accelerate access to affordable mainstream accounts and help unbanked individuals access low-cost banking and financial education more easily.

In an earlier role, Goins was head of Financial Health Philanthropy for the Wells Fargo Foundation.

She was responsible for helping underserved communities by reducing debt, driving savings, and advancing wealth-building.

Before her role at Wells Fargo, Goins worked at FICO – an analytics software company – for over six years in a number of roles, including Vice President of the Scores Client Services team.

Her highlights in this role included gaining recognition and praise from President Barack Obama for FICO’s efforts to help tens of millions of consumers understand their FICO Scores.

Goins additionally serves on the boards of national nonprofits Prosperity Now, the Bank Administration Institute, and the Marin County Priority Setting Committee.

President Of The Wells Fargo Foundation

Goins will be responsible for the company’s philanthropic strategy in housing access and affordability, financial health, small business growth, and sustainability.

Throughout her position, she will be reporting to Vice Chairman of Public Affairs Bill Daley.

“Darlene brings a deep understanding of consumers and communities to this leadership position, which will help us take our philanthropic investments to the next level,” said Daley in a news release.

“With her banking expertise and track record in creating community impact, we aim to open pathways to economic advancement and strengthen historically marginalized communities.”